Musings on marketing, Internet commerce, food, wine, sports, family, travel, and anything else that is on the mind of Smitty.
Tuesday, September 28, 2010
Mississippi River Flood Plan H
The Army Corps of Engineers, through the Mississippi River Commission, published a purposed plan (Plan H) in 2008 on its recommendations for flood plain management in the future.
I was hearing a lot of talk about the pending results of this plan and its potential effect on mostly small towns in the lower portion of the Upper Mississippi River Basin. Essentially the plan calls for increased and improved levees along most of the basin, but primarily on the Illinois side of the river. This of course means one side of the river, and its towns, would remain protected, while another side would essentially become a holding tank for water when the river rises (which of course is happening with more and more frequency as man continues to try to manipulate the river).
Of course this news got a lot of folks fired up in "these parts," as well as it should. I did some investigating this week as I wanted to mainly see Plan H for myself. Not only was I able to obtain the plan, I was informed by a representative of the Corps that the plan WASN'T endorsed by the Corps of Engineers or the Assistant Secretary of Army in letters to various congressional committees. Like most commissions, they did recommend continued study for protection of critical infrastructure and reconstructions of existing flood damage reduction systems.
The entire plan is pretty cumbersome, and I still have yet to digest it all, but I would encourage anyone planning to attend the Wed night hearing on Plan H at Orchard Farm High School, to at least do some due diligence on this issue before they attend under the guise that the school district is in danger of disappearing.
You can read the full report for yourself here.
Tuesday, September 21, 2010
USA Continues Contradictory Approach to I-Gaming
On other hand I had to scratch my head as clearly the Department of Justice and the United States Government continues to contradict itself at nearly every turn in its approach to handling the online gambling industry.
First, and most obvious, if want they want from these companies is money, then why not license and regulate them? If this step were taken the $33 million Sprortingbet agreed to pay over the next three years would truly be a pittance.
To read the Business Week story on the deal between Sportingbet and the DoJ, click here.
Tuesday, August 31, 2010
Cards Typo Proves Everyone is Mailing It In
Screen shot below:
Friday, August 20, 2010
Share Profile Piece on Fox 2 in St. Louis
Friday, February 26, 2010
Reebok Goes With Sex In Viral Videos
They moved the bar even a little hire this week in promoting their new EasyTones, a line of "rocker bottom" shoes. This is beyond an "emerging" category for shoe-sellers as brands like MBT, Shape Ups (Skechers) and others are gaining market share more and more every month.
This category is appealing to the fitness crowd as it allows people to get in better shape by simple wearing their shoes to do the everyday things they are already doing (walking to the coffee shop).
Of course paired with a better diet and more exercise you can see even better resus, but that isn't the point of this post. I have some thoughts on the recent appoach by Reebok but I am wondering what others feel about it as well. Hopefully this will open up some dialouge and I can see if my thougths on this are in line with others, take a look at two of their recent videos.
Here is the video that has been "leaked" it was on TMZ and then Jimmy Kimmel last night, but Reebok and Chuck have confirmed it wasn't a "peeping Tom," but part of their efforts.
Tuesday, February 23, 2010
Observations From the Road
This gave me a lot of time to think and observe and take mental notes. I am sharing some of my observations from behind the wheel in this entry, in no particular order they are:
Passing through Missouri, Oklahoma, and Texas it is no wonder why/how Wal-Mart is the world's largest company, seemed to be a store every other exit along the Interstate.
It had been more than 10 years since I had driven through this part of the country and there are a lot more wind-farms than ever before, a sure sign of the future no doubt.
How did people used to travel without satelite radio and navigation systems?
The Spectrum on Serius XM is one of the best channels to listen to.
If I ever buy a ranch it will be somewhere in California not any of the states I drove through last week.
Tulsa wasn't nearly as cool as I remembered it in college.
Like wind farms, there are a lot more Indian casinos dotting the landscape now than there was 10 years ago.
It is a good idea to not stay in a Motel 6 that was built more than 5 years ago!
Outside of the Las Vegas strip, Bass Pro Shop's Outdoor World in Springfield, MO. has to be some of the best people watching in North America.
Nothing beats sleeping in your own bed after driving 30 hours over the course of 53 hours on the clock. (Total miles driven 1,805).
Monday, February 15, 2010
The Marketing of Jamie McMurray (Your 2010 Daytona 500 Champion)
Full disclosure note: I write this as a) a huge NASCAR fan and b) as someone with personal (albeit limited and in the past) ties to Jamie McMurray.
This piece won't be a a recap to last night's exciting finish to the Dayonta 500, nor will it be a "get to know Jamie McMurray" piece or tidbits about the driver, although I would be more than qualified to write about any of this.
Instead I am going to focus on the marketing of Jamie McMurray that is in store for the next week on the immediate side and in the coming year(s)on the branding/advertising side.
There are some valuable lessons to learn from a pure marketing standpoint and I think this is a great case study to start monitoring now and with my professional and personal background I think I can gleam some interesting light onto it.
Fast forward to now and McMurray wins NASCAR's biggest race in the Daytona 500. Because of my "ties" to Jamie I have followed all the steps of his career from Lebanon to ARCA to Trucks to Busch and now to the Cup series.
Jamie most recently drove for Roush Racing one of the premier teams on the circuit. Problem was Jamie wasn't one of the teams "premiere" drivers. New NASCAR rules limiting the number of cars on a team made Jamie the odd-man out at Roush during the off season. He was able to reunite with his first Cup owner in Chip Ganassi who had a car and a sponsor needing a driver. Jamie slid into the Bass Pro Shops car perfectly.
Now to the point of this whole piece. Last week, after the Bud Shootout, I searched for Jamie's new web site. It wasn't up but the team had redirected the URL to his driver info page within the Ganassi team page. That was a good move I thought. I found it odd that Jamie hadn't been tweeting much either, as I was following him on Twitter. His Facebook page had gone silent as well.
1) He has resources to keep his online presence current as was proven with his web site being updated just hours after his big win.
2) I predict the interactive channel will play a huge part in how Jamie is marketed in the next year.
3) The story of Jamie and the raw emotions he wears on his sleeve are a marketers dream. In a world full of flash and glitz endorsers this is a guy you want on your brand.
4) Social media brings with it challenges for celebrities and sports figures. If they move from team to team, or management group to management group, they should think about how to transition their social media content (Twitter and Facebook) as well. I wonder how many other fans didn't know Jamie's Facebook and Twitter account had changed like I didn't?
Monday, February 8, 2010
Super Bowl Commercials
Volskwagen Punch Buggy - Watch more Big Game Bonanza
Megan Fox Motorola Bathtub - Watch more Big Game Bonanza
Etrade Babies New Girlfriend - Watch more Big Game Bonanza
Emerald Nuts and Pop Secret - Watch more Big Game Bonanza
Bud Light Gets Auto-Tuned - Watch more Big Game Bonanza
Betty White Mud Football - Watch more Big Game Bonanza
Brett Favre 2020 MVP Commercial - Watch more Big Game Bonanza
Hyundai Sonata Paint Commercial - Watch more Big Game Bonanza
Wednesday, February 3, 2010
St. Pat's Day 2010
The time is almost upon us for the 2nd Annual St. Patrick's Day festivities at Cottleville.
You can download all the forms you need for the race and the parade and get all the information and maps by going to the event's website, here.
In the meantime, check out the short slide show above form last year.
Tuesday, February 2, 2010
TWIS: Super Bowl Addition
So it is officially Super Bowl week. I am writing this actually on "Media Day" of the Super Bowl. I attended one of these in my previous life and I can tell you that was enough for me. The event has been relagated to a shide show for comedy bits and freak shows while the real "journalist" are pushed to the back players have to endure hours of mindless questions.
Monday, January 25, 2010
Monday, January 18, 2010
Remembering Dr. Martin Luther King
I say this because every Martin Luther King Jr. holiday, of which today is, I make it a point to listen to the entire "I Have a Dream" speech, easily one of Dr. King's most famous and significant orations.
It is a true shame that our country lost this visionary and leader long before his time was done. While his "I Have a Dream" speech has a few sentences that everyone knows, if you haven't heard the entire speech in its entirety I would encourage you do so today (and often) as it is truly an inspiring message and also sheds light on how far we have come as a nation and how far we still have to go.
Please take 18 minutes out of your day to view this and share it with your children and friends. Maybe it can be used to open up dialogue with another generation of the significance of the man as well as his message.
Saturday, January 16, 2010
This Week In Sports (TWIS)
Mark McGwire being treated like a hero by Cardinal fans is just wrong. I was there when he hit his 500th career home run, it was a magical night and one I won't ever forget. I am not going to cast moral judgement on him for using steroids or other drugs, but I promise you one thing, he is no longer a "hero" of mine. He still has a chance to become a champion of youth by becoming the poster-boy for educaction and why kids shouldn't use drugs, but until that time comes, no cheers, applause, much less a standing ovation, from me for him.
Kurt Warnrer should retire and will be in the Hall of Fame.
***Please help the Red Cross earthquake relief efforts: text "HAITI" to 90999 and make a $10 donation to support the American Red Cross. ***
I love watching the Australian Open. It starts next week and I love it because I just love watching live sporting events and with the time difference it provides the only live sports events for late night and early morning viewing. I remember touring the grounds on a past business trip to Australia too, good times indeed.
Watching Sports Center this week I realized how irrelevant the NHL has become. We have a team in my hometown that is starting to make a playoff push, I am not scoreboard watching yet but I realized how little the rest of the country cares about the NHL. Of course the fact that ESPN doesn't carry any games I am sure makes it easy for them to put highlights at the bottom of the page, if not at all.
Thursday, January 14, 2010
Smitty Read/Reading This Week
I read now much more for enjoyment and to educate myself on issus, trends and other news. Part of the new efforts of this blog will be a weekly feature focusing on grea articles I have found and am reading or have read as well as highlighting a great book or two.
So without any further ado here is this week's installent.
GQ released a great story today about the cover-up and aftermath of a shooting at car wash owned by Marvin Harrison ("former" NFL player). I won't give the artivle too much prose here other than to simply say it is a must read:
I sarted kayaking last summer for the first time and feel in love with it. Still at the point where I am renting kayaks when I go out on area rivers for float trips but I hope to own one soon. The NY Times Sunday Travel section had a great piece on kayaking along the Mississippi river on a stretch that is practically in my backyard. A touching piece about the bonding of the reporter and his teenage son during the trip too.
The book I am currently reading (and I suspect will have finished by the weekend), is a great look at the history and future of Google. Of course professionally his is a company I rely greatly on for our business, but even if you aren't the digital world you should read this just to learn more about a company that I think will be sure to dominate the corporate landscape for years to come.
Please feel free to pass on any recomedations you might have as well.
Saturday, January 9, 2010
Ashamed to be an American
I had lots of emotions: anger, disappointment, bewilderment, and even brief moments of positiveness and hope. Then I realized the most prevailing emotional wind of the day was coming from the shame I felt of being American.
As most of you know I spent a large chunk of my professional career in the online gambling industry, first working for the leading trade-show and research firm in the entire industry and then transitioning to a structure where I had my own (1 person) company where I was contracted to act as PR/events/marketing team for BetOnSports plc.
I won't bore you with rehashing the details of the cash, you can find more information here and here, but instead to rehash what made me come to feel such shame of my country and its justice system.
For the most part the courts agreed that the former CEO of BetOnSports was a good man and a solid business man who meant no harm or ill-will towards customers. He wasn't driven by greed or fraud like others in the industry and certainly the executives of the company that were at BetOnSports before him (namely its founder),
The court did disagree that the company operated in a gray area, the judge actually saying that it "clearly was a black and white issue."
More than 24 hours after the case I am still stunned with this opinion and continue to feel pain and anguish for my former boss and someone who now I am proud to call a dear and great friend. I know he will "be fine" as he is a strong person who has already been through so much, I know he only looks forward and doesn't look back, but I have to weigh in on this issue myself for the sake of my own sanity.
I can't help but keep coming back to the fundamental issue of this case (the gray area vs. black and whiteness of the online gambling industry in the eyes of the Department of Justice). If there was or is, no "gray" area then why did it take congress nearly 10 years to finally pass a bill that brought clarity to the issue? And even at that the "clarity" was only specific to the payment transaction side of the business. You can even argue the bill was only allowed to be passed due in large part to the media buzz from the BetOnSports case that was going around when the bill go through Congress.
And then finally, if this is such a "black and white" issue why do hundreds of sites, with tens-of-thousands of customers and millions of dollars of revenue continue to operate today and even advertise throughout mainstream media?
This industry will continue to flourish outside the U.S. and other countries where it is licensed and regulated will seek benefits from it. The U.S. will continue to try to prohibit the industry while American citizens who wish to spend their leisure time and money online playing poker, casino games or even sports betting, will continue to find plenty of options online to do so.
And I will continue to feel ashamed of our country and its "strategy" in dealing with the online gambling industry.
Wednesday, January 6, 2010
Top 10 Viral Videos of the Decade
We can ponder such deeper things at another juncture, in the meantime, enjoy this compiled list with no real guidelines other than I liked them and they got tons of traction at some point in time during the last decade. If I missed any obvious ones add them below. I purposely left out cat/animal videos as I frankly don't find them interesting.
No. 10 History of Dance -- Impartial to this one but I know the kiddos loved it
No. 9 Numa Numa spurred all kind of copy-cats
No. 8 Leave Brittney Alone -- Who knew her fans were so passionate
No. 7 Diet Coke + Mentos -- = crazy stuff
No. 6 Bill O'Rielly goes ape shit
No. 5 "Thriller" -- The original flash mob
No. 4 Miss Teen USA -- You can't fix stupid
No. 3 Wedding Entrance -- Even inspired an scene in "The Office"
No. 2 OK GO on treadmills -- a masterpiece in work.
No. 1 David After Dentist, the quote of the decade "Is this real life?"
Tuesday, January 5, 2010
Dick Clark Brings in New Year
It had been sometime since I found myself at home on New Year's Eve, but family commitments were such that I brought in the New Year in a nice and simple way at home with just my wife and I and the TV. I was amazed at how poor Dick looked and how hard he was to understand. I know how hard it can be to deal with strokes as I have many people very close to me suffer from them. I also know the importance of image and branding from my professional life and I hope that for Dick's sake someone close to him and convince him that next year he should take a behind the scenes role on the show, or maybe even pre-record something that won't have him live.
I might be over reacting here, but you can judge for yourself, see how much of a train wreck the final countdown was as the big ball droppped.
SmittySaid Blog Gets Overhaul for 2010
In an effort to improve the blog, keep its content fresh and its own creator interested in it -- which is certainly a vital part of the process -- look for new and exciting changes to come from the site.
The idea of this post is really more for the posterity of actually have a dated entry signifying the official announcement of the change. I still don't know exactly how this will all take shape, but I have lots of ideas and concepts on the direction it will take and I will certainly keep everyone posted as the ideas develop and come to fruition.