When a Marketing Promotion/Event Goes All Wrong

Much as changed in the business of radio since I last toiled there for a paycheck. Gone are the days of independently owned and operated stations, with many of the market controlled by a handful companies who one "clusters" of stations in each market.

Most listeners don't even know these names, but companies like Clear Channel are among the largest.

From a pure "business" standpoint there are a lot of reasons why clusters make sense, but for a lot of other reasons clusters are bad for radio. This is one example of what happens when you don't have people "on the ground" in areas where your station ins broadcasting from.

What a nightmare.