Reebok Goes With Sex In Viral Videos

So our friends at Reebok have take some bold steps recently in their online marketing/advertising efforts.

They moved the bar even a little hire this week in promoting their new EasyTones, a line of "rocker bottom" shoes. This is beyond an "emerging" category for shoe-sellers as brands like MBT, Shape Ups (Skechers) and others are gaining market share more and more every month.

This category is appealing to the fitness crowd as it allows people to get in better shape by simple wearing their shoes to do the everyday things they are already doing (walking to the coffee shop).

Of course paired with a better diet and more exercise you can see even better resus, but that isn't the point of this post. I have some thoughts on the recent appoach by Reebok but I am wondering what others feel about it as well. Hopefully this will open up some dialouge and I can see if my thougths on this are in line with others, take a look at two of their recent videos.




Here is the video that has been "leaked" it was on TMZ and then Jimmy Kimmel last night, but Reebok and Chuck have confirmed it wasn't a "peeping Tom," but part of their efforts.